Privacy Policy

1. Introduction

Yancheng Lexuan Trading Co., Ltd. (“the Company”, “we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information of individuals who access or use our website, platform, or services related to the sale of women’s shoes. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you visit our website, purchase our products, or otherwise interact with us. By accessing our services, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

This Privacy Policy applies to all users, customers, visitors, and any person interacting with our services. It applies solely to information we collect through lawful means and does not apply to third-party websites, applications, or services that are not operated or controlled by us.

2. Information We Collect

We collect information to provide better services, process purchases, fulfill orders, improve our offerings, and ensure a safe and smooth shopping experience. The information we may collect includes the following categories:

2.1 Personal Information Voluntarily Provided by You

When you interact with our website or services, you may provide information such as:

• Full name
• Shipping or billing address
• Order details or purchase history
• Payment-related information processed through third-party payment providers
• Information entered into forms during checkout or inquiry

We collect only the information necessary to provide products and services related to the sale of women’s shoes.

2.2 Automatically Collected Information

When you browse our website, certain information may be automatically collected, including:

• Browser type and version
• Device type and operating system
• Pages viewed, browsing time, click behavior
• IP address, approximate location data (non-exact)
• Cookies or similar tracking technologies

This information helps us analyze website performance, improve user experience, and maintain system security.

2.3 Cookies and Tracking Technologies

We may use cookies or similar technologies to:

• Remember your preferences
• Maintain your shopping cart
• Enhance page loading and navigation
• Provide analytics to improve our services

You may disable cookies through your browser settings, but some features of our website may not function properly without them.

3. How We Use Your Information

We use your personal and non-personal information for legitimate business purposes, including but not limited to:

3.1 Order Processing and Fulfillment

• To process and confirm your orders
• To arrange shipment and delivery
• To manage returns, exchanges, or service-related issues

3.2 Customer Service and Support

• To respond to inquiries, questions, or requests
• To provide updates or notifications concerning your order

3.3 Website Functionality and Improvement

• To maintain website performance and usability
• To personalize your browsing or shopping experience
• To analyze user behavior and enhance service quality

3.4 Business Operations

• For internal recordkeeping
• To prevent fraud and enhance system security
• To ensure compliance with applicable laws and regulations

We do not use your information for purposes unrelated to product sales, website operation, or legitimate business use.

4. Legal Basis for Processing (For Applicable Jurisdictions)

Depending on your location, we may process your personal information based on one or more of the following legal bases:

• Performance of a contract: Processing your data to fulfill your purchase.
• Legitimate interests: Improving services, preventing fraud, and securing transactions.
• Consent: Where required for cookies or optional data collection.
• Compliance with laws: When necessary for legal obligations or regulatory requirements.

5. How We Share or Disclose Information

Yancheng Lexuan Trading Co., Ltd. does not sell, rent, or trade your personal information.
We only share information when necessary and in the following situations:

5.1 Service Providers

We may share limited information with trusted third parties who assist with:

• Payment processing
• Shipping and logistics
• Website hosting or analytics
• Fraud prevention and security

These service providers are obligated to protect your information and may only use it for the purposes we authorize.

5.2 Legal Compliance

We may disclose your information where required by law, such as:

• Government authorities
• Law enforcement requests
• Court orders or legal proceedings

5.3 Business Transfers

If part or all of our business undergoes restructuring, merger, or transfer, personal information may be included as part of the transferred assets, while still protected under this Privacy Policy.

6. Data Storage and Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• Completing purchases
• Accounting and reporting obligations
• Resolving disputes or providing customer support

When information is no longer needed, we take reasonable steps to delete or anonymize it securely.

7. Data Security Measures

We implement administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:

• Secure website environment
• Controlled access to internal systems
• Encryption by payment providers during transactions
• Continuous monitoring for potential threats

However, no transmission over the internet can be guaranteed 100% secure. You acknowledge that you provide information at your own risk.

8. Your Rights and Choices

Depending on applicable laws, you may have rights regarding your personal information, such as:

• Right to access: Request a copy of your personal data.
• Right to correction: Request correction of inaccurate information.
• Right to deletion: Request deletion when no longer needed.
• Right to restrict processing: Limit how your data is used.
• Right to withdraw consent: Where processing was based on consent.

To exercise your rights, you may reach out using any contact method available through our website or service channels. (No email or phone is listed because you did not provide one.)

9. Children’s Privacy

Our website and products are not intended for children under 13.
We do not knowingly collect personal information from children.
If any such data is discovered, we will take steps to remove it promptly.

10. International Data Transfers

If you access our website from outside our operating region, your information may be transferred across borders. By using our services, you consent to the transfer and storage of your data in accordance with this Privacy Policy.

11. Third-Party Links

Our website may include links to external websites for convenience or informational purposes.
We are not responsible for the content, security, or privacy practices of third-party websites.
We encourage you to review their respective policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes in laws or regulations
• Modifications to our business operations
• Improvements to our privacy practices

Any updates will be posted on our website with an updated “Last Updated” date. Continued use of our services constitutes acceptance of the updated Privacy Policy.

13. Contact Information

For questions about this Privacy Policy or data practices, you may contact us using the communication methods available on our website or other official channels provided by Yancheng Lexuan Trading Co., Ltd.

Company Name: Yancheng Lexuan Trading Co., Ltd.
Address: East Side of Chuangyetuan Service Center, Hede Town, Sheyang County

(No additional contact information is added, as per your instructions.)

14. Acceptance of This Policy

By using our website or purchasing our women’s shoes, you acknowledge that you have read and agreed to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.